Website design and development in Dayton, OH

Website Design in Dayton

Written for an engineer, not a browser

A lot of Dayton's business-to-business websites have the wrong reader in mind. They are written as though a consumer will be persuaded, when the actual visitor is an engineer or a buyer checking whether you can make a specific thing to a specific tolerance. That reader skips every adjective and looks for numbers.

So a capability page beats a homepage carousel. Materials, processes, tolerances, size limits, certifications you hold, lead times you can commit to, and what you will not take on. The last one earns more trust than anything else on the page, because it proves the rest is honest.

The second local issue is that many of these firms get almost no search volume and do not need much. Twenty well-qualified visits a month can be a good year. The site has to convert those twenty, which is a design brief, not a marketing one.

What we would look at first in Dayton

• Whether an engineer can find materials, processes, tolerances and size limits
• Which certifications you hold, and whether the site states them plainly
• What you will not take on, and whether the site says so
• How a buyer submits a drawing for quote, and how many steps that takes
• Whether low search volume is being treated as a conversion problem rather than a traffic one

What website design and development includes in Dayton

• A free audit of the site read from a buyer's point of view, not a consumer's
• Capability pages carrying materials, processes, tolerances and limits
• Certifications stated plainly, with nothing implied that is not held
• A simple way to submit a drawing or a specification for quoting
• Mobile-first pages that load fast, because buyers check on phones too
• Capability pages you can update yourself when you add a machine or a certification, hosting included

Capability content is gathered next to the machines, so Dayton gets a full on-site day. The build runs remotely.

How Website Design works, step by step →