Reading
Paid Search
Google Ads and Microsoft Ads — what a click is actually worth, why we never mark up your ad spend, and how to tell whether a campaign is working.
Nothing here yet
These posts have not been brought across
The paid search write-ups live on the old site's CMS and have not been imported into this build yet. In the meantime the service page covers the same ground, and a phone call covers it faster.
Other topics
Also in the blog
Search Marketing
SEO, and the two newer disciplines sitting on top of it: AEO for the AI answer boxes, and GEO for how generative models describe your business.
Read postsWebsites
Page speed, Core Web Vitals, mobile behaviour, and the structural decisions that decide whether a site turns a local search into a phone call.
Read postsSoftware
Access migrations, spreadsheet sprawl, parallel runs, and how to tell whether a system is worth rebuilding or worth leaving alone.
Read posts