Reading
Software
Access migrations, spreadsheet sprawl, parallel runs, and how to tell whether a system is worth rebuilding or worth leaving alone.
Nothing here yet
These posts have not been brought across
The software write-ups live on the old site's CMS and have not been imported into this build yet. In the meantime the service page covers the same ground, and a phone call covers it faster.
Other topics
Also in the blog
Search Marketing
SEO, and the two newer disciplines sitting on top of it: AEO for the AI answer boxes, and GEO for how generative models describe your business.
Read postsPaid Search
Google Ads and Microsoft Ads — what a click is actually worth, why we never mark up your ad spend, and how to tell whether a campaign is working.
Read postsWebsites
Page speed, Core Web Vitals, mobile behaviour, and the structural decisions that decide whether a site turns a local search into a phone call.
Read posts