Rebuild & Customize Website
Carolina Rides
A slow dealership site that was hard to edit got rebuilt with a custom EV browsing experience. A temporary holiday storefront went up mid-project so no sales were lost during the rebuild.
- Same day turnaround on content changes post-launch
- 1 week to deliver an entirely new page layout
- Zero sales days lost, with a holiday storefront covering the rebuild
- Client
- Carolina Rides
- Where
- Hilton Head, SC
- Services
- UI/UX Design, Website Development, E-commerce, Custom Web Styling, Content Changes and QA
- Service
- Website Design
- Sector
- Commerce & Retail
About Carolina Rides
Carolina Rides is an electric vehicle (EV) dealership selling a wide range of eco-friendly transportation, from high-performance EVs to smaller electric vehicles. Speed, quality, and customer service set them apart in a fast-growing EV market.
The business challenge
Carolina Rides’ website had become slow and hard to edit, and its functionality was out of date. They compete hard in the EV market and needed a fast, good-looking site that gives shoppers a premium experience browsing inventory. With frequent updates and a site that kept getting more complex, they needed something that could scale with the business.
What we did
We rebuilt Carolina Rides’ website from the ground up and cleaned out the unnecessary plugins and legacy components that were slowing it down. We built a custom dealership-style browsing experience for their EV inventory and tied it into a standard e-commerce platform for the smaller vehicles. The backend is organized for easy updates and growth, using built-in functionality and design styles in place of hard-coded elements. A short-order version of the site went live for holiday sales while we finished the full rebuild, so they kept selling during development.
What happened
People notice the dealership inventory first. Browsing it feels like shopping for a new car on a dealer’s lot. We worked closely with Carolina Rides on which information to show, and the layout came out easy to use. Each vehicle’s backend attributes were refactored to do several jobs: they power the customer filters and feed the dealership listings, and they stay easy to update.
Key benefits
- Careful design work: we built the Carolina Rides marketing layouts to match the original vision and kept them usable and scalable.
- New page designs: we designed and built the dealership listings and EV detail pages to help customers shop and to support sales.
- Faster performance: load times improved a lot, and browsing is smooth.
- Easier management: we used existing tools and kept custom code to a minimum, so the site is easy to update and maintain.
- Smooth deployment: a temporary holiday site kept sales going, and the full build launched on schedule in January.
- Ongoing support: we keep providing updates and maintenance with quick turnarounds, often same-day changes and new layouts within 1 week.