Website design and development in Columbus, OH

Website Design in Columbus

A crowded market rewards speed and clarity

Columbus is the largest market we serve and the most competitive, and that changes what a website has to do. Nobody wins here on looks. The sites that get the enquiry are fast, obvious about what they sell, and set up so the map results treat them as a real local business rather than a web presence.

Multi-location is the second Columbus theme. Firms with a north-side and a west-side office usually have one page listing both addresses, which asks Google to guess. Each location needs its own page and its own Business Profile, or neither ranks properly.

The third factor is that a lot of Columbus buyers are doing research for an organization, not for themselves. They are collecting three options for somebody else, so the site has to be skimmable by someone building a shortlist.

What we would look at first in Columbus

• How fast the site is on a mid-range phone, compared with the local competitors ranking above you
• Whether each location has its own page and its own Google Business Profile
• Whether somebody building a shortlist could describe what you do after ten seconds
• Which pages carry the service descriptions, and whether they use the words people search
• What the site asks a visitor to do, and how many clicks that takes

What website design and development includes in Columbus

• A free audit comparing your speed and layout with the competitors ranking above you
• Mobile-first pages that load quickly on an ordinary phone and connection
• A separate page and Google Business Profile for each Columbus location
• Service pages written in the words customers search for, not internal job titles
• A clear next step on every page, reachable in one click
• Hosting and upkeep handled, and an editor simple enough that whoever answers your phone can change a service page

Photography and content days in Columbus are grouped into full days. The build and reviews happen remotely.

How Website Design works, step by step →