Website design and development in Lancaster, OH

Website Design in Lancaster

Two very different briefs in one town

Downtown Lancaster has real foot traffic around the square, and retail and restaurant sites there live or die on the basics. Hours that are correct today, a menu or stock list that loads on a phone, and a map link that works. Most of the lost business is not a design failure, it is wrong hours on a Google listing.

The manufacturers are the opposite brief. Many have either no site or a page from 2011, and their customers are purchasing agents and engineers who want capability, tolerances, materials and whether you can quote from a drawing. That audience does not want a carousel. It wants a specification.

The practical consequence is that we scope these two differently from the start, rather than fitting both into the same template.

What we would look at first in Lancaster

• Whether the Google Business hours match the door, today
• How a menu, stock list or capability sheet behaves on a phone
• Whether a purchasing agent can find materials, tolerances and quoting information
• What the site is for, which is often undecided and shows
• How old the content is, and which parts are no longer true

What website design and development includes in Lancaster

• A free look at the site on a phone, plus a check of what your Google listing says about your hours
• Mobile-first pages where hours, location and the map link are correct and obvious
• Capability information written for buyers who want specifics rather than adjectives
• Google Business Profile corrected, including hours, categories and photos
• A clear way to ask for a quote, suited to the audience the page is written for
• One editor for both the storefront pages and the capability sheet, with hosting and upkeep covered

Shop-floor photography for manufacturers fits a half-day visit on US-33.

How Website Design works, step by step →