Website Redesign
Water Doctors International
New owners inherited a desktop-only site that looked like 2005. We rebuilt it on a responsive platform with SEO built in and pointed the user flow at dealership partnerships.
- 23 states of technician coverage the site had to represent
- Client
- Water Doctors International
- Where
- 23 states
- Services
- UI/UX Design, Responsive Wordpress Site, SEO & Web Maintenance
- Model
- 2005
- Service
- Website Design
- Sector
- Mobile Workforce
About Water Doctors International
Water Doctors International, Inc. is a team of highly qualified service technicians across the USA who serve automotive dealers, independent shops, and the general public. In 2019 they offered services in 23 states through 16 franchisees and 15 sub-contractors.
The business challenge
During an acquisition, Water Doctors’ new owners decided to update the website. The old site was built for desktop and never fully adapted to phones, so mobile visitors had a hard time. Its styling was badly outdated. It looked like a traditional HTML site and did not fit the 2019 online marketplace.
What we did
We rebuilt the Water Doctors website from the ground up on a responsive web platform with SEO built in, which made a modern site easy to build and manage. We overhauled the visual design and carried the logo’s branding through more consistently so the site felt fresh. Water Doctors wants to turn visitors into car dealership partners, so we worked with them on copy and user flow aimed at that market.
What happened
The old site had big stretches of empty white space and an old HTML-style layout, and its branding was inconsistent. Some pages had nothing to do with the business, and it was hard to find out what Water Doctors does. The new site has modern styling with parallax backgrounds for visual interest. A guided path takes visitors to information faster. Calls to action stand out, and the branding runs consistently through the whole site.