United Bank

About United Bank

United Bank has more than 150 years of service behind it and puts weight on secure banking and on serving its community. They offer competitive products, technology, and rates, backed by capable service, and that makes them a top choice in the towns they serve.

The business challenge

United Bank’s old web framework was getting dated and harder to manage. It had changed hands and collected changes over the years, and its older structural code conflicted with newer web environments. Along with a fresh look for the site, United Bank wanted a simpler admin experience for making website edits.

What we did

We worked with a few people at United Bank to prepare samples from several suitable web CMSs, which they reviewed against their own criteria. Once they picked one, we planned a rebuild of the United Bank website from scratch. Every proposal and every step had to be consistent and simple, with clear direction. We collected copy and changes from United Bank and used them to rewrite the site. After go-live, we would keep supporting the bank and teaching staff to use and maintain the new site.

What happened

We stayed in close contact with the client and built United Bank a new website from the ground up. It leaves room for growth and makes content management simpler than it has ever been. Custom code and theming gave United Bank’s web presence a brand-new look and feel. We supported them through go-live on their secure platform and after it, and we still consult with United Bank and maintain the site.

Core features

• A front-end page builder for admin users.
• User-friendly theming for the chosen CMS.
• Custom styling that is easy to find and edit.
• Graphic design, planned and produced.
• A thorough written guide that documents how the site was built and how to maintain it or repeat each process.
• An open line for United Bank to get customer support whenever they need it.

Documented benefits

• Training and guidance on using a secure web CMS.
• Professional advice on best practices and implementation options.
• Thorough documentation of the rebuild, covering nearly everything in the CMS and how to manage it.
• A better experience for customers on desktop and mobile, from a responsive theme plus custom elements.
• A new look that makes the site more interesting to look at and keeps it professional.
• On-call support for problems beyond what the United Bank team was trained for, and we take the time to show them the fix.
• With the revamped site and thorough instructions, team members with little web coding knowledge now make content edits on a complex, secure CMS.