Website Rebuild & Logo Design
Dynotec, Inc.
New management wanted a rebrand, and the site was all steel greys and drab blue. We designed a new logo and custom icons, then rebuilt the site to be responsive and look like it belongs to an engineering firm.
- 4 offices across Ohio and Pennsylvania represented
- Client
- Dynotec, Inc.
- Where
- Columbus, OH
- Services
- Rebranding & Logo Design, Custom Graphics, Responsive Wordpress Site, UI/UX Design
- Model
- 2005
- Service
- Website Design
- Sector
- Construction
About Dynotec, Inc.
Dynotec, Inc. is an architecture and engineering company headquartered in Columbus, with offices in Cincinnati, Cleveland, and Pittsburgh. Founded in 1990, it has grown into one of the most successful and established SBE/MBE/DBE/EDGE firms in the region.
The business challenge
Dynotec was under new management and wanted to rebrand. Their older website was all steel greys and drab blue, and it came across as impersonal and unappealing. They asked Paradynamix to help with the rebrand and build a site to go with it that would help them compete in their market.
What we did
Working with their marketing representative, we developed a new logo with a revised color scheme that fits their market and still has its own flair. We also made custom icons for the website to give it a personal feel and match the written copy. The whole website was rebuilt with branding that matches the new look, and the copy was revised to the client’s instructions. We worked closely with Dynotec as the site became a responsive website that explains their business to visitors more clearly.
What happened
The old website had wide white margins around the edges and a drab header, and the copy was crammed together and hard to read. It felt dated and did not look like it belonged to an engineering or architecture firm. The new website matches the new branding with bold colors suited to their industry. The header slider is interactive and rotates through real photos of Dynotec’s work. Services and information are easy to find, and visitors move through the site easily.